Mike Morse – Fireproof

A Little About Mike Morse:

Mike Morse is the founder of Mike Morse Law Firm, the largest personal injury law firm in Michigan. Since being founded in 1995, Mike Morse Law Firm has grown to 150 employees, served 25,000 clients, and collected more than $1 billion for victims of auto, truck, and motorcycle accidents.

Mike lectures across the country on the practice of law and how to build a successful law firm. Recently, he was named a #1 Amazon Best-selling author for his book on this topic, FIREPROOF. He is a member of the Michigan Association for Justice, the State Bar of Michigan, and the American Association for Justice. He is also involved in many organizations and charities including Project Backpack, a program he founded that provides free backpacks and school supplies to students most in need.

Mike has received many awards and accolades including Lawyer’s Weekly Leader in the Law, DBiz Top Lawyer, Super Lawyer’s Top Rated Lawyer, and 21st Century Innovator. He has also garnered coverage from prominent news outlets and renowned publications such as The Today Show, Huffington Post, and Lawyers Weekly. Mike is often featured as a legal advisor on local news broadcasts in metro Detroit.

Mike is a native of Detroit, Michigan, and a graduate of Harrison High School in Farmington, Michigan. He began his college education at the University of Arizona where he earned a Bachelors of Science in business. He graduated with honors in 1989 and then earned a Juris Doctor Degree Cum Laude from the University of Detroit School of Law.

In his free time, Mike loves to golf, travel, and spend time with his three daughters.

Quick-Show Notes:

In this episode of The Millionaire’s Lawyer, JP and Mike Morse discuss:

Mike and JP start the conversation by mentioning their morning routines, and that they consist of:
  • Meditation
  • Journaling
  • Reading
  • Physical Exercise

Mike Morse is known for having one of the largest Personal Injury Law Firms out in Michigan

His vision was to do good work, with good people. Doing so has allowed him to scale to greater heights than he had imagined!
  • This has allowed him to get referral after referral and grow to where he currently is, and grow even more.
Morse has learned that there are two (2) types of leaders and that you should only be one of them:
  1. Visionaries, the ones who can’t stop visioning where they want to be
  2. Managers, the ones who ensure that everything is getting completed effectively and efficiently
It is important to know your data, and more importantly, the basic data; Mike finds ways to ask people he is professionally interested in by trying to figure out if they know:
  • How long does a case take?
  • How many cases do you take on a week?
  • What is the average billable?

Mike has written a book called FIREPROOF, and it is about how to build a business that is resilient to everything.

To see if the staff and teams can continue to work remotely he:
  •  He looks at the numbers to ensure the output remains the same
  • Clients remain happy
  • Court Dates are still met

If Mike feels like they are still productive and hitting their number he will allow the remote work to continue

It is crucial to embrace reality and adapt to the current environment.

Morse mentions to JP that he feels it is fundamental to have processes for everything, and the more people you have working for you, the more important it is.

Keeping people on the same page throughout the office can be done by:
  • Weekly meetings
  • Set agendas
  • Handbooks
  • Accountability
  • Communicate to team members often

Mike tells JP the importance of being intentional with your time, and how he found it has made his life much more positive, productive, and happier.


Hire a coach, there is a coach for everything. They help guide you, get you unstuck, and hold you accountable.

Key Takeaways

From this episode of The Millionaires Lawyer with Mike Morse:

  • Having a good morning routine is common among all people of great success
  • Professional Programs do not teach business or how to be a business owner, hire a coach to teach you
  • Being Accountable to someone such as a coach is a great motivator and asset to have

Connect with your host, JP:

Email: jpmcavoy@conductlaw.com
Phone: 1-833-890-8878

Conduct Law