Cheryl Hodgson- Brand Aide Empire!

Quick Show Notes

In this episode JP and Cheryl Hodgson discuss:

Why you are unable to register a lot of things
Trademark continuum
Arbitrary Marks
Being Strategic
Trademarks are ASSETS to your company
Knowing that you need to protect your name, brand, and intellectual property because this is where the value lies, not in the inventory.
Make a plan, and create a dream team of coworkers, and lawyers in the jurisdictions you would like to register.
Start small and create a budget
Having a yearly budget for developing Intellectual Property and protecting it.
Intent to Use
Trademark use must be distinctive
Trademarks were originally meant to protect the CONSUMERS! It was to prove consistency, and know what they were dealing with.
Related Goods – Why Peanut Butter and Jelly, or Vodka and Orange Juice are not allowed to look similar
Watch the Market Place!
Select, Secure, Sustain
10 year renewals!!
You need to Trademark something continuous, not a book, but a podcast like this one!!!
HAVE GUIDELINES FOR LICENSING!!! Talk with either party below for legal aid.