Jarod Spiewak – Blue Dog Media!
In this episode of The Millionaire’s Lawyer, JP and Jarod Spiewak discuss:
Jarod and Blue Dog Media works with clients nationwide
He noticed that there was an influx in the following two things during COVID:
- New business are starting up – everyone’s side hustle has become their source of income
- Not as many people spending their money on billboards, but more so on social media and digital ads.
Jarod is in the business of connecting clients to your business who are currently looking for your services.
SEO helps draw attention to your website and brings you higher up on the Google searches organically
Four ways of driving traffic to your website:
- Discovery (not currently searching / aware of your services, but being educated)
ROI (Return on Investment)
- A LOT more complicated then people assume it to be.
- Gather information on where leads came from, and if that lead became a transaction, and even possibly a recurring transaction
- Customer Lifetime Value – How much can you make off of them, over what period of time?
Jarod recommends knowing your numbers, as that has immense value.
Your pay-per-click is very dependent on your location, competition in the area, and is based on what the competitors are spending
Strategy first! Figure out what YOUR business and website needs before saying you are going to spend $X a month
Basic things that even you can do right for your website!
- Investing in the RIGHT people to do the work
- Focus on the usability – if no one can use it, why would they use you?
- Content, have accurate informative content
- Make sure that the webpage loads quickly, no one has patience and will go to the next
- Make it clear what you are talking about
Jarod thinks that it is really important to write your own content or someone within the business. Outsourcing leads to generic posts that will not bring your personality to it.
Be authentic in your posting so the people reaching out will not be surprised by your personalty upon meeting you
From this episode of The Millionaires Lawyer with Jarod Spiewak:
- During COVID there is a huge influx in businesses starting up
- SEO (Search Engine Optimization) has never been more important
- ROI (Return on Investment) is hard to track but is such an asset to know