Lisa Meisels – Client Attraction Catalyst
In this episode JP and Lisa discuss:
- Where is your genius spot?
- Be clear
- People want to be hear, make them feel like they are
- Better understand whom you are approaching so you can use their specific terminology and phrasing to build an instant connection.
“Your uniqueness is your brilliance” – Lisa Meisels
- Market Research is key and never-ending
- Use specific terms and phrases to build automatic trust
- Keep asking questions like what are they struggling with, and why?
- Inform them how you could help them specify
- Be unique, otherwise you will not stand out.