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Lori Lyons – Off the Cuff Marketing!

Quick-Show Notes:

In this episode JP and Lori Discuss:

  • Plan for the year
  • Break it down by month
  • Plan to be spontaneous
  • Who is your ideal client? 
  • Target Market
  • Your target Market can change
  • Identify where your clients are or social media
  • LinkedIn is more corporate, Instagram is more youthful, Facebook is more family.
  • “Free” is not free. It costs your your time, and energy
  • You don’ have to be on all the platforms
  • Have a plan to capture your audience and drive them to your website
  • Add people to your email list
  • Continue to provide value in your email blasts
  • Rince and Repeat, do not beat the same facts till people dont care, change it up, then revisit
  • Blogging is extremly relevent now
  • Show your active online!
  • Talk in your customers language
  • Be ADA complacent
  • Google changes their algorithm to allow small businesses to rank higher in the search’s
  • Keep it FRESH
  • The About Page is the second most viewed page on websites – people want to know who they are supporting
  • Most successfull businesses will admit when they need help
  • Connection is KEY
  • Podcasts are exploding in the market- they are the new form of Blogging
  • Get out of the “emplyer Employee” state of mind
  • Technology is not scary, it is super helpful! 

Key Takeaways:

  • Plan your marketing
  • Plan where you are going
  • People think it is “off the cuff” marketing, but it isn’t, it is thought through!
  • “Editorial Calendar”
  • Save your pictures! You don’t have to post right away, and they could come in handy down the road!

Connect with Lori:

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Twitter
Instagram
LinkedIn
Website
FREE GIFT – 3 Simple Shifts to Build Momentum in Your Business

Connect with your host, JP:

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Instagram
Facebook
Website
Show:
LinkedIn
Email: jpmcavoy@conductlaw.com
Phone: 1-833-890-8878

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