David Young – Name that Mouse!
A Little About David Young:
David is a former consulting actuary for Fortune 100 companies. He built the world’s largest coaching business, becoming #1 on Google for life coaching and coaching thousands of hours in 12 countries around the globe.
As well as helping others, David is no stranger to overcoming challenges himself, having survived a full collapse of his paraglider and a fractured spine, witnessing the death of his sister at age seven, anxiety and depression, and a national Gong Show!
He coaches high-performing business owners to double revenue, and their time off by focusing on less and being 30% more courageous in their business or career.
Quick-Show Notes:
In this episode of The Millionaire’s Lawyer, JP and David Young discuss:
Since the last time that David was on the show, Covid-19 has really made a change to how all businesses flow.
Whole industries and client groups have been affected and a massive shift has occurred.
For example, Interior Designing:
-Used to be getting one or two things to decorate your house
-Now, it has shifted into making your home your nest, it is the place you are now the majority of the time and people want it to express who they are.
There are two things that businesses cannot afford:
- Loose Messaging
- To run 1 mile wide by 1 inch deep.
- Entrepreneurs have to get laser-focused on what it is that moves the needle.
Get paid for who you are
Name that mouse! People always like to point out the elephant in the room, but no one ever likes to point out the mouses!
What is a mouse?
-
- David explains it best, it’s like the elephant but much smaller!
- ie. could be asking why someone was 5 minutes late, or acknowledging that “oops, my phone is ringing and I am sorry”
- The mouse allows you to bring that person into your reality for a second, get a closer look at who you are and how your perceiving things.
- David explains it best, it’s like the elephant but much smaller!
Being able to point out that mouse in the room allows you to have more impact on the person you are talking with.
David Young shares the Three Big Buckets:
- Productivity
- Clear on goals
- When you sit down, turn off distractions
- Have a positive mindset, is there a problem? Name the mouse!
- Revenue
- Leads
- Conversions
- Are you loving your current clients enough?
- Team
- Owners are generally the bottler= neck of the corporation
- Hire the talent
- Make sure they have the motivation
- Accountability
- Safe space
- Is the staff happy?
The Five “1’s”
- Target Market
- pick one
- The problem within the target market
- pick one
- Solution for said problem
- pick one
- Traffic Source
- pick one
- Conversion Tool
- pick one
BE COURAGEOUS, it is the honestly that lights you up!
Key Takeaways
From this episode of The Millionaires Lawyer with David Young:
- Covid-19 has really impacted the value proposition of businesses going forward Before, it used to be all about how to increase productivity Now, it is all about survival, how are you going to make it the next five years?
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